Category Archives: Social Media Marketing

Online Book Marketing That Works: An Interview with Matt Frazier, the No Meat Athlete

Last November, I decided to commit myself to a healthier lifestyle. I became ‘mostly’ vegan and started training for a half-marathon, but I wanted some help with planning a diet that would accommodate my exercise level. So I did a … Continue reading

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Secret Boards Make Pinterest More Enticing to Writers

Now that Pinterest has added a secret boards feature, it seems like a much more useful research tool for writers. Continue reading

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Blogging Basics for Writers & Publishers

Should writers and publishers bother with blogging? I’ll cover some blogging basics to help you decide if it’s worth your time. Continue reading

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Does Social Media Marketing Still Work for Authors?

This week, I’ve come across a number of interesting (and conflicting) points of view on the effectiveness of marketing yourself via Twitter, Facebook, Google+, and oh yes, don’t forget Pinterest. Continue reading

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How to Set Up Your Facebook Page Timeline

An in-depth video tutorial that walks authors, publishers, and small business owners through the process of converting their Facebook pages to the Timeline. Continue reading

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Wednesday Writing Exercise: Visualizing with Pinterest

One method I use for adding depth to the worlds I write about in my stories is to create a visual dictionary of sorts. Pinterest can help you do this. Continue reading

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Wednesday Writing Exercise: Be Shameless

This week, your task is simple. I won’t tell you to grab your manuscript and go streaking on the quad. I won’t even tell you to go out and create a Facebook account. Continue reading

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Five Ways to Build an Author Platform with Google

Fiction writers (and you know who you are): The wallflower bit won’t cut it these days. If you want to dance, you’ll have to get out there and show off your talents. Continue reading

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Don’t Let Your Readers Slip Away! Use a LynxTo QR Code

LynxTo uses QR code and smartphone technology in a way that could revolutionize the way publishers and writers market their books. Continue reading

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Warning Big Six Publishers: Don’t Follow Assad’s Lead!

Needless to say, the democratization of publishing is occurring, and if the Big Six try to suppress it, they might have NATO to deal with. Continue reading

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Writers: Show the World How Smart You Are! (with Quora)

Everyone has expertise to share, especially writers, and if you help someone out as an online expert with Quora, it might generate some online karma for you (and help you land more readers…or maybe even a publisher). Continue reading

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Book Promotion for the Technically Challenged

If you’re well behind the learning curve when it comes to technology but you’re wondering what other low-cost options you have for letting people know about your book, here are a few suggestions for generating word-of-mouth. Continue reading

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